A full redesign and redevelopment of an events website into a modern, search-optimized platform built around its audience.
An events organization needed its website redeveloped and redesigned, with a modern interface and experience, and stronger search visibility. I managed the project end-to-end, from discovery through client review.
The client’s existing site wasn’t supporting their goals. They needed a site that reached the right audience and made their events easy to find.
Discover: I spoke with key stakeholders to understand what success meant, what the site needed to achieve, and who it was for.
Define: I turned those conversations into project objectives, requirements, and a PRD.
Clarify: I worked with developers to break down features and flag where we needed more input from the client.
Build and review: The client reviewed work in progress, and we refined based on their feedback.
Led stakeholder discovery and defined success criteria
Wrote the objectives, requirements, and PRD
Kept the client and the dev team aligned throughout
Coordinated testing, reviews, and feedback cycles
Developers: Built the site and helped surface gaps in requirements
Client stakeholders: Gave feedback that shaped the final product
Delivered a modern, search-optimized website that the client approved after structured review cycles
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